Prompts for Marketing and advertising agencies

Every prompt in this set, as a list

All 100 titles for Marketing and advertising agencies, with the job each one is for. The card for each is on this page; the filters above narrow the grid, not this list.

• The follow-up that gets a second meetingYou've had a first call and want to send something better than "great to chat".
• A one-page proposal from your call notesThe client has said yes in principle and needs something in writing.
• The Friday update nobody has to chaseA client keeps asking for status because you haven't told them in a week.
• A kickoff agenda that stops the driftA project starts and everyone has a different idea of what happens first.
• Meeting notes into decisions and ownersNotes from a client call are a wall of text and nobody knows who agreed to what.
• What clients actually complained aboutYou have a dozen feedback responses and a suspicion, but no pattern.
• A case study that only claims what happenedYou want to show work, but you don't have measured results to publish.
• A LinkedIn post that isn't a humblebragYou have one useful observation and no appetite for content marketing.
• Asking for a testimonial you can actually useThe work went well and you need proof for the next proposal.
• Rewriting the proposal section nobody readsYour proposals are thorough and clients keep skipping to the price.
• The first reply to a new project enquiryA new project enquiry arrives and you need the details that actually change the price or the plan.
• A campaign quote a client can read line by lineThe brief is settled and the number needs to make sense without a call.
• Following up a campaign quote without chasingA quote has been out for a week and the customer has gone quiet.
• The project deposit and terms, explained before work startsThe client is ready to go ahead and the money needs agreeing first.
• A kickoff confirmation that removes the follow-up questionsThe start date is agreed and you want the client to arrive with the brief and access.
• Moving a campaign without losing the customerA date has to move and the customer has already arranged their week around it.
• Running late to a client meeting, said before they have to ask (marketing)You are stuck on the previous call and the next client is waiting.
• A reply to a complaint that names the actual problem (marketing)A customer says the campaign went wrong and you need to respond before it escalates.
• A public reply to a campaign reviewA one- or two-star review is visible to everyone who searches for you.
• Answering a refund request when the policy is not obvious (marketing)A customer wants their money back and the campaign is somewhere between done and disputed.
• A callback after the work did not settle it (marketing)The customer reports the same problem again and you need to go back.
• Telling regular customers about a price change (marketing)Costs have risen, you have absorbed it for a year, and the old price is no longer viable.
• When the other quote is cheaper (marketing)A customer waves a lower price at you and expects you to match it.
• Extra work, priced before it starts (marketing)The customer adds something after the quote and expects it to be included.
• Holding a boundary with a customer who keeps pushing (marketing)The request has moved outside the agreed scope and the goodwill is running out.
• The conversation with a campaign manager you have been putting offA performance or conduct issue is affecting the work and hints are not landing.
• A job ad for a campaign manager who will actually stayYou need someone who can do the work, not someone who survives the interview.
• A first week that does not leave the new campaign manager guessingSomeone starts on Monday and the induction is still a folder nobody reads.
• A schedule that shows where the gaps are (marketing)Leave, skills and opening hours do not fit and everyone is swapping shifts.
• A handover that does not leave the next person guessing (marketing)Someone else is taking over a customer, a job or a recurring task.
• Chasing a freelancer or production supplier for the asset you were promisedA file, edit or print delivery is late and the launch date is now yours to explain.
• Replying to a supplier price increase (marketing)The latest invoice is higher and nobody explained why.
• A production and asset list built from what the campaign actually needsA project opens and the asset list is being rebuilt from memory.
• What the scope-creep and write-off log is telling youRevisions are mounting, write-offs are rising, and nobody has looked at the pattern.
• A weekly summary that tells you something (marketing)You have a week of numbers and no clear picture of what happened.
• A monthly review with the decisions at the top (marketing)The month is over and you need to know what to change, not just what happened.
• A payment reminder that does not damage the relationship (marketing)An invoice is late and the work was delivered properly.
• A payment plan that is not a write-off (marketing)The customer cannot pay in full but can pay something, and you need it in writing.
• A monthly bookkeeping checklist you will keep (marketing)Receipts live in three places and the accountant asks the same question every year.
• Asking a customer for the records you are missing (marketing)The campaign cannot start or finish because the paperwork is incomplete.
• An incident report written while the facts are fresh (marketing)Something went wrong on a campaign and you need a record before memories blur.
• A five-minute confidentiality and access briefing before the project startsA new project involves client data, shared drives and several freelancers.
• Our obligations, in language the team can use (marketing)A rule keeps being missed because nobody can explain it in plain words.
• How we handle customer information, explained simply (marketing)A customer asks what you do with their details, or a staff member needs the short version.
• The agreement in one page, before work starts (marketing)The customer has signed something long and nobody has explained what it means.
• The ten questions you answer every week, answered once (marketing)You have typed the same reply forty times this month.
• A service page that says what is and is not included (marketing)The website describes the service in adjectives and customers still ask what they get.
• A Google profile that sounds like the business, not a brochure (marketing)The listing is the first thing a customer sees and it still says "quality service".
• A post about the work, without giving the customer away (marketing)You have a good photo of a finished campaign and no idea what to write.
• Five captions from one idea (marketing)One thing happened this week and the feed still looks empty.
• A short newsletter for people who already bought from you (marketing)You have a list of past customers and nothing useful to send them.
• A seasonal reminder that earns the booking (marketing)The annual service, clean, check or preparation is due and customers forget until it is urgent.
• Filling a quiet month between pitchesThe pipeline has gaps and discounting everything would only widen them.
• Asking a happy customer for a referral (marketing)The campaign went well and their neighbor has the same problem.
• Asking for a review while the work is still fresh (marketing)The campaign is finished and the customer is happy, but nobody has asked.
• Turning a kind message into a testimonial you can use (marketing)A customer sends a lovely paragraph and it dies in your inbox.
• A case study that only claims what happened (marketing)A good project could win similar work, but the details are scattered.
• A before-and-after that shows the work, not a promised resultYou want to explain what changed without claiming a result you cannot prove.
• A role brief for the campaign manager you are about to hireThe job ad is written but nobody has agreed what the person actually owns.
• Interview questions that test the actual work (marketing)You need a campaign manager and every candidate sounds good in the same way.
• A reference check that asks the useful question (marketing)The candidate is strong on paper and you need to know how they behave on a bad day.
• A paid trial shift that tells you something (marketing)The interview went well and you still cannot picture them on the floor.
• A performance conversation with a paper trail (marketing)The same issue has been raised twice and the informal approach is not working.
• Recognising good work without inventing a bonus (marketing)Someone fixed the thing nobody else noticed and you want it to happen again.
• A twenty-minute team meeting that ends with decisions (marketing)The weekly meeting has become a status update nobody needs.
• The five-line brief before the day starts (marketing)The team is about to scatter and the two things that matter are still in your head.
• Next week, planned around what can actually slip (marketing)The week is full of commitments and no one has decided what comes first.
• A client discovery call checklist that catches the expensive surprises (marketing)You are scoping a project from a short brief and the detail will decide the fee.
• Turning discovery notes into a report a customer can follow (marketing)The visit or call is done and the findings are still in a notebook.
• A progress update that stops the check-in calls (marketing)A campaign runs for more than a week and the customer has started asking for news.
• Telling a customer the date has moved (marketing)A delivery, part or approval is late and the original date is no longer real.
• The completion note that closes the loop (marketing)The campaign is done and the customer needs to know what happens now.
• Aftercare or next-step instructions people will actually keep (marketing)The work is finished and the first week decides whether it lasts.
• A maintenance or retainer plan that is easy to say yes to (marketing)The customer would benefit from regular contact but has never been offered it.
• The annual review or service reminder that gets a booking (marketing)The service or review is due again and the customer has forgotten the last visit.
• A quote for a repeat customer who has changed the brief (marketing)They are back for the same kind of campaign, but something is different this time.
• Offering the add-on without the pressure (marketing)There is a genuinely useful extra and the customer would not know to ask.
• Three packages whose names mean something (marketing)The price list has grown and customers cannot tell the options apart.
• A price list grouped by what the customer needs (marketing)The price list is a list of tasks and customers still ask "how much for mine?"
• A deposit refund decision you can explain (marketing)A campaign is canceled and the customer wants the deposit back.
• A cancellation policy written for humans (marketing)The terms exist but nobody can find them when a customer cancels.
• A brief a freelancer or subcontractor cannot misread (marketing)Someone else is doing part of the campaign and the standard has to be explicit.
• A project file and asset list that survives handoverA project is moving to another account lead and nobody can say what is missing.
• A firmer reminder for an invoice nobody has paid (marketing)The polite reminder worked on nobody and the cash is needed.
• The final payment notice, with the consequence stated (marketing)The account is seriously overdue and the relationship is already strained.
• The terms in one page, without changing the meaning (marketing)A customer needs to understand the contract before they sign it.
• Explaining a clause the customer has already questioned (marketing)They have read one sentence three times and still do not know what it means.
• A privacy summary a customer can actually read (marketing)The policy is legally complete and practically unreadable.
• A complaint logged so it can be fixed (marketing)The same complaint keeps arriving and nobody can see the pattern.
• A launch or deadline near miss worth recordingA launch almost went out with the wrong asset and everyone moved on because it was caught.
• Answering a scope or ownership dispute before it hardensA client says the work went beyond the brief, or a supplier says it owns an asset it does not.
• A claims or suitability question answered without guessingA client asks whether an ad can make a claim, and the answer depends on evidence and the platform.
• A launch-day contingency plan for the day going wrongA campaign is due to go live and the assets, approvals or access may not be ready.
• An emergency studio closure notice that answers the obvious questionsThe studio cannot open today and a launch or client meeting is due.
• Holiday hours, including the awkward gaps (marketing)The schedule changes over a holiday and the website still shows normal hours.
• Launching a new service without overselling it (marketing)You have added something customers keep asking for and need to explain it.
• A five-question survey people will finish (marketing)You need to know what customers actually thought, not just what they said at the door.
• The year in review, with the numbers that matter (marketing)The year is ending and you need to decide what to repeat and what to stop.
• Next year on one page, with quarterly milestones (marketing)The goals exist as a feeling and the calendar is already filling up.
• The question you answer every day, written down properly (marketing)A new staff member has asked the same thing three times this week.

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